THE PROBLEM

Nearly 100% of textiles and clothing are recyclable but only 15% of consumer used clothing is recycled. Leaving an estimated 350,000 tones of used clothing ending up in landfill in the UK every year! Once synthetic clothing ends up in landfill it can take hundreds of years to decompose. And that's just the garments at the end of their life span, during the manufacturing process 35% of all materials end up as waste before the garments reaches the consumer in the form of offcuts, once again ending up in landfill. 

 

Unfortunately textile waste is not our only problem. A staggering 8 million tons of plastic end up in our oceans making up 80% of all marine debris, which can cause serious injury and even death to our wildlife.

Here at Avani- Active we are attempting to be a part of the Solution by ensuring our products are as sustainable a possible whilst still been feasable for our consumers. We make sure our manufactures meet the highest ethical standards as well as using the highest possible content of recycled materials. 

 'The greatest threat to our planet is the belief that someone else will save it'

and after all

'Fashion shouldn't cost the Earth'

THE BRAND 

The name Avani is of Indian origin meaning 'Earth'. Each of the four collections of the brand represensents the worlds four elements.

The ancients believed the World to be composed of 4 basic elements – Fire, Water, Air, and Earth. These were considered the critical energy forces that sustained life. All of these elements are integral parts of matter or the physical universe, and the human body is a physical creation existing in the material realm. Therefore, the human beings were seen to be made of and governed by the four elements. Maintaining a balance between these elements was advocated to ensure physical as well as psychological well-being.

FIRE

This element is considered to be the first element that was born when the universe was created. Fire is attributed to transformational and purifying powers. It can give warmth and enable life, and it can also burn and destroy. In the spiritual plane, Fire stands for Light and in the physical plane, it is the Sun or Flame. The element symbolizes incredible energy, activity, creativity, passion, freedom, power, love, vision, anger, strength, will, assertiveness, courage, and dynamism. The symbolic representation of Fire is a triangle pointing upwards and the colour red.

WATER

Water is accorded cleansing power. It is symbolic of dreaming, healing, flowing, fluidity, purification, regeneration, stability, strength, change, fertility, devotion, receiving, and unconditional love. It symbolizes death as well as rebirth. It is life-giving, but can also be destructive. Fresh Water stands for life and good health, while polluted/stagnant Water is symbolic of bad health.

An inverted triangle is the symbolic representation of the Water element and the colour blue.

AIR

It is associated with the breath of life and attributed to cleansing power. Air symbolizes communication, intelligence, perception, knowledge, learning, thinking, imagination, creativity, harmony, and travel. This source of life can also, at times, become a force of terrible destruction.. The Air symbol is an upright triangle with a horizontal line going through it aswell as the colour yellow.

EARTH

The Earth element has cleaning power. It symbolizes prosperity, fertility, stability, orderliness, groundedness, sustenance, creativity, physical abundance, nourishment, solidity, dependability, security, permanence, intuition, introspection, and wisdom.The season related to Earth is Winter and the associated direction is North. The element is symbolically represented by an inverted triangle with a horizontal line running through it and the colour green.

+

+

+

=