Nearly 100% of textiles and clothing are recyclable but only 15% of consumer used clothing is recycled. Leaving an estimated 350,000 tones of used clothing ending up in landfill in the UK every year! Once synthetic clothing ends up in landfill it can take hundreds of years to decompose. And that's just the garments at the end of their life span, during the manufacturing process 35% of all materials end up as waste before the garments reaches the consumer in the form of offcuts, once again ending up in landfill.
Unfortunately textile waste is not our only problem. A staggering 8 million tons of plastic end up in our oceans making up 80% of all marine debris, which can cause serious injury and even death to our wildlife.
Here at Avani- Active we are attempting to be a part of the Solution by ensuring our products are as sustainable a possible whilst still been feasable for our consumers. We make sure our manufactures meet the highest ethical standards as well as using the highest possible content of recycled materials.
'The greatest threat to our planet is the belief that someone else will save it'
and after all
'Fashion shouldn't cost the Earth'
The name Avani is of Indian origin meaning 'Earth'. Each of the four collections of the brand represensents the worlds four elements.
The ancients believed the World to be composed of 4 basic elements – Fire, Water, Air, and Earth. These were considered the critical energy forces that sustained life. All of these elements are integral parts of matter or the physical universe, and the human body is a physical creation existing in the material realm. Therefore, the human beings were seen to be made of and governed by the four elements. Maintaining a balance between these elements was advocated to ensure physical as well as psychological well-being.